Design by committee kills product innovation

Design by committee leads to a diluted product vision and compromise on the key features. There are no two ways about it, there needs to be a decision maker. Someone must own the product, own the vision, own what you are trying to achieve. It is always a fine balance, it is important to get … Continue reading Design by committee kills product innovation →

3D printing is changing product development

3D printing is rapidly gaining in popularity. It seems as though every week we hear about 3D printing being used in a new application; printing in metal, medical applications and even 3D printing houses. While 3D printing is no longer a new technology. The increasing number of companies producing printers and new lower cost printers … Continue reading 3D printing is changing product development →